INTRODUCING THE NEW HTC ONE®, A NEW
PERSPECTIVE ON SMARTPHONES
HTC BlinkFeedTM, HTC ZoeTM and HTC
BoomSoundTM Deliver HTC One’s
Unprecedented New Smartphone Experience
London and New York City, February 19, 2013 —
HTC, a global leader in mobile
innovation and design, today announced its new
flagship smartphone, the new HTC
One. Crafted with a distinct zero-gap aluminium
unibody, the new HTC One introduces
HTC BlinkFeedTM, HTC ZoeTM and HTC
BoomSoundTM, key new HTC Sense®
innovations that reinvent the mobile experience
and set a new standard for
smartphones.
“People today immerse themselves in a constant
stream of updates, news and
information. Although smartphones are one of the
main ways we stay in touch with the
people and information we care about,
conventional designs have failed to keep pace
with how people are actually using them,” said
Peter Chou, CEO of HTC Corporation. “A
new, exciting approach to the smartphone is
needed and with the new HTC One, we
have re-imagined the mobile experience from the
ground up to reflect this new reality.”
HTC BlinkFeed: A personal live stream right on the
home screen
At the centre of the new HTC One experience is
HTC BlinkFeed. HTC BlinkFeed is a
bold new experience that transforms the home
screen into a single live stream of
personally relevant information such as social
updates, entertainment and lifestyle
updates, news and photos with immersive images
so that people no longer need to go to
separate applications to find out what’s
happening. HTC BlinkFeed aggregates the
freshest content from the most relevant and
interesting sources, giving it to people at a
glance, all in one place, without the need to jump
between multiple applications and web
sites.
To enable this new dynamic approach to the
smartphone, HTC will provide both local
and global content from more than 1,400 media
sources with more than 10,000 articles
per day from some of the most innovative media
companies, such as the AOL family of
media properties, ESPN, MTV, Vice Media,
CoolHunting, Reuters and many others. For
more information on HTC BlinkFeed’s content
partners, visit the HTC Blog.
HTC UltraPixel Camera with HTC Zoe
The breakthrough HTC UltraPixel Camera
redefines how people capture, relive and
share their most precious moments. HTC Zoe
gives people the ability to shoot high-res
photos that come to life in three-second snippets.
These Zoes, photos and videos are
then displayed in a unique way that brings the
gallery to life and transforms the
traditional photo gallery of still images into a
motion gallery of memories. It also
automatically creates integrated highlight films
from each event comprised of Zoes,
photos and videos set to music with professionally
designed cuts, transitions and effects.
These highlight videos can be remixed or set to
different themes, and can be easily
shared on social networks, email and other
services.
To enable this innovative camera experience, HTC
developed a custom camera that
includes a best-in-class f/2.0 aperture lens and a
breakthrough sensor with UltraPixels
that gather 300 percent more light than
traditional smartphone camera sensors. This
new approach also delivers astounding low-light
performance and a variety of other
improvements to photos and videos. In addition,
the perfect self-portrait or video is just a
tap away with an ultra-wide angle front-facing
camera which supports 1080p video
capture. Multi-axis optical image stabilisation for
both the front and rear cameras also
helps ensure video footage smoother whether
stationary or on the move. HTC
UltraPixel camera adds many other features and
effects such as enhanced 360′
panorama, time sequencing and object removal.
HTC BoomSound
The new HTC One offers the best audio
experience of any mobile phone available
today. HTC BoomSound introduces for the first
time on a phone, front-facing stereo
speakers with a dedicated amplifier and an
amazing full HD display that immerses
people in music, videos, games and the
YouTubeTM clips they love. BeatsTM Audio
integration is enabled across the entire
experience for rich, authentic sound whether
you’re listening to your favorite music, watching a
YouTube video or playing a game.
HDR recording uses advanced dual microphones
and audio processing to capture
clean, rich sound that is worthy of high-definition
video footage. Phone calls sound great
on HTC One thanks to the addition of HTC Sense
VoiceTM, which boosts the call volume
and quality in noisy environments so that
conversations come through loud and clear.
HTC Sense TVTM
HTC Sense TV transforms the new HTC One into
an interactive program guide and
remote control for most TVs, set-top boxes and
receivers. Tapping the power of the
cloud, Sense TV makes it simple and intuitive to
see what’s on and find that favourite
show.
Metal Unibody Design
Wrapped in a zero-gap aluminium unibody and
sporting a brilliant 4.7”, Full HD (1080p)
screen, the new HTC One features the latest
Android Jelly Bean operating system and
LTE network technology to offer blazingly-fast
browsing in a package that combines
premium design with breakthrough build quality.
Available in stunning silver and beautiful black,
the sleek and crafted aluminium unibody
sits comfortably in the hand and showcases HTC’s
unique antenna technology, which
helps people achieve a crystal clear signal. The
display also resists scratches and
reduces glare, whilst offering incredible 468ppi
resolution and rich, natural colours.
Global Availability
The new HTC One will be available globally
through more than 185 mobile operators
and major retailers in more than 80 regions and
countries beginning in March. For more
information and to pre-register for the new HTC
One, visit http://www.htc.com.
Europe, Middle East and Africa: 1&1 Germany, A1
Telekom Austria, AB Poland, Allo
Ukraine, AMC (Cosmote) Albania, Avea Turkey,
Beeline Kazakhstan, Belcompany
Netherlands, BH Telecom Bosnia & Herzegovina,
Bite Latvia, Bite Lithuania, Bouygues
Telecom France, Carphone Warehouse UK, Cell C
RSA, Citrus Ukraine, Cosmote
Greece, Cosmote Romania & Global Bulgaria, Cyta,
DT Mobile(TS) Latvia, Du UAE,
Dustin Sweden, Eagle Mobile Albania, EE UK, Elisa
Estonia, Elisa Finland, El-Giganten
Denmark, El-Giganten Sweden, Elkjöb Norway,
EMT (TS) Estonia, E-Plus Germany,
ERC Ukraine, Euroset Russia, Gigantii Finland, Go
Malta, H3G Austria, H3G Denmark,
H3G Italy, H3G Sweden, H3G UK, HT Eronet
Bosnia & Herzegovina, K-Cell
Kazakhstan, KPN Belgium, KPN Netherlands, Life
Belarus, LuxGSM Luxembourg,
Megafon Russia, Melita Malta, Meteor Ireland,
Mobilezone Switzerland, Mobilochka
Ukraine, Mobily KSA, MSH Belgium, MSH
Germany, M-Tel Montenegro, M-Tel Bosnia &
Herzegovina, MTI Ukraine, MTN Cyprus, MTS
Belarus, MTS Russia, Netcom Norway,
(Telefónica) O2 Czech, (Telefónica) O2 Germany,
(Telefónica) O2 Ireland, (Telefónica)
O2 UK, Omnitel Lithuania, One Macedonia,
Optimus Portugal, Orange France, Orange
Maldova, Orange Poland, Orange Romania,
Orange Slovakia, Orange Spain, Orange
Switzerland, Partner Communications Israel,
PhoneHouse France, PhoneHouse
Germany, PhoneHouse Netherlands, PhoneHouse
Sweden, Phones4U UK, Play
Poland, Plus Communication Albania, Polkomtel
Poland, Proximus Belgium, SFR
France, SiMobil Slovenia, STC KSA, Sunrise
Switzerland, Svyaznoy Russia, Swisscom
Switzerland, TDC Denmark, Tele2 Croatia, Tele 2
Estonia, Tele2 Latvia, Tele2
Lithuania, Tele2 Russia, Telia Denmark, Telia
Sweden, Telekom Slovenija, Telenet
Belgium, Telenor Denmark, Telenor Norway,
Telenor Sweden, Telenor Hungary,
Telenor Serbia, Telkom Serbia, TIM Italy, TMN
Portugal, T-Mobile Austria, T-Mobile
Croatia, T-Mobile Czech Republic, T-Mobile
Germany, T-Mobile Hungary, T-Mobile
Macedonia, T-Mobile Montenegro, T-Mobile
Netherlands, T-Mobile Poland, T-Mobile
Slovakia, Turkcell Turkey, Tus Mobil Slovenia,
Velcom (TAG) Belarus, VIP Operator
Macedonia, VIP Mobile Serbia, Vipnet Croatia,
Vivacom Bulgaria, Vodacom RSA,
Vodafone Albania, Vodafone Czech Republic,
Vodafone Egypt, Vodafone Germany,
Vodafone Greece, Vodafone Hungary, Vodafone
Ireland, Vodafone Italy, Vodafone
Malta, Vodafone Netherlands, Vodafone Portugal,
Vodafone Romania, Vodafone Spain,
Vodafone Turkey, Vodafone UK, Wind Greece,
Wind Italy, Yoigo Spain, Yug Contract
Ukraine, Zain KSA.
Asia-Pacific: China Mobile Hong Kong Company
Ltd., ChungHwa Telecom, 3HK, CSL,
Fareastone, M1, Mobifone, Optus, PCCW mobile,
Reliance Communications, Singapore
Telecommunications Ltd., SmarTone, StarHub,
Taiwan Mobile, Telecom New Zealand,
Telstra, Vodafone Australia, Vodafone New
Zealand.
China: China Mobile, China Unicom, China
Telecom
North America: AT&T, Sprint, T-Mobile, Cincinnati
Bell and Best Buy in the United
States and in Canada with Rogers
Communications, Bell Mobility, TELUS and Virgin
Mobile Canada.
Latin America: Claro Argentina (América Movil),
Telecom Personal Argentina, Entel
Chile, Iusacell México, Telcel México (América
Movil), Claro Perú (América Movil), Claro
Puerto Rico (América Movil), Movistar Venezuela
(Telefonica)
About HTC
Founded in 1997, HTC Corp. (HTC) is the creator
of many award-winning mobile
devices and industry firsts. By putting people at
the center of everything it does, HTC
pushes the boundaries of design and technology
to create innovative and personal
experiences for consumers around the globe.
HTC’s portfolio includes smartphones and
tablets powered by the HTC Sense® user
experience. HTC is listed on the Taiwan Stock
Exchange (TWSE: 2498). For more information,
please visit http://www.htc.com.

TechWrapZA

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